In a market typically dominated by high-alcohol content craft beers, Athletic Brewing Co stands out as a refreshing exception. Founded in 2017 by Bill Shufelt and John Walker, the brewery's mission is to provide exceptional-tasting craft beers that are completely alcohol-free. Despite the challenges of breaking into a market dominated by traditional, alcoholic brews, Athletic has not only succeeded but has become a pioneer in the non-alcoholic beer industry. Their commitment to quality and flavor has earned them multiple awards and a loyal following among consumers seeking healthier alternatives.